6 easy ways to create your own successful online course
The volume of e-learning market has already reached about 200 billion, and according to the forecasts of experts in the next five years could almost double.
Adding an online course will enhance your company's reputation, increase your credibility in the eyes of your customers and attract even more people. This way, you have the option to expand your reach and work with those people who prefer to stay home, and now is the perfect time to do so.
But how do you create a course that's better than the competition and sells itself? That's a great question that we'll try to answer.
In this article, we'll give you the six key reaing factors you need to create a successful online course to increase your customer reach.
1. Figure out what the course should be about
Before you start building your course, you need to make sure that the course is appropriate and necessary for people. Of course, if you're on fire with an idea, we can often even forget what people need. But if we want to make money, we should by no means forget about trends.
Talk to your friends, ask your customers what they think, ask questions on social media. The more people who give you their opinions, the easier it will be for you to build a real picture of what people want.
Try to look online for any other courses, podcasts, or books on the topic of your course.
Don't feel bad if you've already found some information on your topic. Don't devalue your personal experience if someone has already expressed some of your thoughts. At the very least, it's a good sign because people are interested in the topic. Your goal is to tell something new and unique with new knowledge.
2. Develop a course outline
Try to construct a rough outline of your course, do not immediately take a blank sheet and write your thoughts, which are most likely still in a chaotic order.
Writing a course is like climbing a mountain. First you start with small steps and at the top will be the information that the people taking your course will receive.
As you climb each mountain, you must remember to rest, both mentally and physically. To get to the top, both you and those who take the course, you need to get around some key points, without which it is impossible to get to the top.
You need to make the course as comfortable as possible for a comfortable ascent to the summit. After you designate the end point, break it down into modules and small steps. Perhaps your course will take a month or more to complete, then break the course into several weeks and then you can divide them into even smaller pieces - into lessons.
In order for one module to be considered complete, a person must complete each lesson in that module in order. Once you've outlined your course outline (which can easily be flexible and change over time), proceed directly to selling your product.
3. Sell your course before you even create it
Many course creators only have time to test people's interest in their idea, and immediately start creating tons of material, video tutorials, but after all that can't sell a single copy. It turns out it's really frustrating to spend a lot of your own time on content that no one will even see.
Don't do useless work and try to sell your course even before you started creating it. People vote with their money best. Then you will really see the need for your knowledge for people.
Use social media to create a buzz around your course. Give people the opportunity to start learning for free, and when they realize your expertise they will have the opportunity to sign up for a paid course.
Give people small amounts of material on the topic and equally small homework assignments. You should have about a week to estimate the approximate number of people involved in the topic. Each day they should have material to study and an assignment. The next step is to sign up to take all the modules of the course.
If we think of comparing your course to climbing a mountain, your first task is to help people get to the first key point and figure out who will continue to climb with you.
4. Create content
After selling your course, get down to creating it. Your course can be created either through communicating with students online, or you can create it week by week.
If you're teaching students live, they have the opportunity to ask the most important questions, and you can explain the content specifically on the topic. Then, you can cut out the most important, frequent, and key questions and explanations and thus your course will be perfected so that most people understand it.
The second option, however, is that you ask each week what your students are most interested in learning and, based on their requests, record the lessons week by week. You can also have an online session once a week for students to ask any questions about the content. This is a good option for beginners and more shy people.
The more students, the more new questions depending on their knowledge levels. Feedback will only go so far. Your goal is to satisfy all people with a wide variety of knowledge levels. This way you will also reduce the amount of time you will spend answering more questions in the future. Keep improving your course, improving and structuring the content. Over time, the number of questions will drop, and then you will know the course is ready to be completed.
5. Highlight the main topic of your course
After you've figured out the idea and content, sold the course, and conducted the first test sessions, you need to determine what will be the main element of your course that will attract new people.
Your core content can be video conferences as well as various homework assignments. I would recommend that you focus on content in video format, as this content is the fastest way to get the user to like you and get your core messages across.
The main content should be structured, and directed to your student's most key questions. Don't forget that within the video content, there should be a motivation to keep buying your course.
Of course, you won't have all the handy tools to advertise and promote your course right away. Try to do it gradually. Use various social networks, participate in discussions of your topic in forums, use marketing tools.
Monitor the amount of incoming traffic and analyze the feasibility of your spending. You might have to sacrifice something, in order to pay attention to something else. Either way, without practice, understanding won't come.
6. Develop a strategy for long-term traffic flow
Also think about creating content that you can produce indefinitely. You want to have a steady source of income after all. Maybe you should think about podcasts, Youtube videos, or a blog?
Don't spread out all the strategies at once. Content creation isn't easy, and you might want to try one thing first to see if it's your thing or not. You can concentrate entirely on one thing and try to get the most out of it. Also, don't forget about your course and keep improving it at the same time as your new content.
Create a structure for your course and outline workflows, outsource the course before you move on to a new type of content. There's nothing wrong with trying something new and repurposing your usual type of activity. In fact, I can even recommend it to you with great confidence because automating the process will give you the opportunity to make more money and bring more people into your project. The main thing is to be consistent and follow your own system when working with content.
Was this article helpful?36 Posted by: 👨 Robin L. Jackson