Digital marketing compared to traditional marketing
If we look at technological progress and the speed at which new technologies are adopted by businesses, as well as the increasing power of consumers and their ability to get what they want, when they want it, from whom they want it, new marketing challenges have opened up. Against this background, the need to understand the digital world and its application is becoming one of the greatest competitive aspects for the survival of a business. The buzzword "globalization" has no meaning without the term "digitization".
The age of the digital environment and digital convergence has opened up new opportunities for marketing. The age of individualisation, networking and digitisation as well as the development of consumers in the virtual realm presents marketers with new challenges. In the digital age, it is essential to review and significantly adapt marketing strategies in order to contribute to the marketing value chain. The upcoming discipline of e-marketing offers opportunities for innovation, profitability and affordability in the era of the empowered customer who has gone from stand-alone media platforms to always-on devices with digital convergence. This affinity with the Web can be leveraged effectively to leverage its impact on consumers.
WHAT IS TRADITIONAL MARKETING?
Traditional marketing refers to any type of promotion, advertising or campaign that has been used by businesses for years and has a proven success rate. Traditional marketing methods can include print advertising such as newsletters, posters, flyers and newspaper ads. Other forms of traditional marketing are television commercials or commercials and radio commercials advertising a company, product or service.
Let us clarify what the traditional marketing platform has to offer:
- TV commercials
- Radio advertising
- Print ads
- Outdoor advertising, e.g. posters
- Promotional items
- Sponsoring of events
WHAT IS DIGITAL MARKETING?
The implementation of the marketing process of products or services through digital technologies, mobile phones and display advertising is part of digital marketing. The process of marketing implies especially in the Internet or on one of the trendy social media platforms.
Let us clarify what the digital marketing platform has to offer:
- Social media
- Email marketing
- Digital Analytics
The Behavioral Internet
The Internet offers a virtual territory where individuals replicate their offline behavior in the virtual world. The result is the Behavioural Internet Theory, which attempts to explore the different dimensions of the Internet and the behavior of an individual that can be synchronized with each other to benefit the field of marketing.
The need for digital engagement
The place of technological change is growing exponentially and companies find it essential to use digital channels to create a seamless and consistent engagement.
The impact of digital change
The digital world is changing, and smart companies have recognized that. To look at this from an Indian perspective, India is the third largest country in terms of Internet users in the world with a very social and mobile audience. It is estimated that up to 121 million Indians are registered on the Internet.
- Consumers have changed because they have more choice in their choices and comparisons.
- The consumer has a voice to express his opinion in the online world that everyone can see.
- The consumer influencer plays an important role.
- Consumers trust other consumers more than the company's advertising.
- Companies interact digitally with their suppliers and marketing intermediaries.
- Companies also use the Internet to interact with their employees.
- The market is becoming increasingly competitive.
The disadvantage of traditional marketing
The interaction between the medium used and the customers is very low. It's more about informing the public that the brand exists in the hope that these people will patronize the brand.
Print or radio advertising can be very expensive. Print materials can be expensive and you have to hire people to distribute them.
The results of this marketing strategy are not easy to measure.
Just pay attention to a short period of time.
Importance of digital marketing
- Effective content
- Choose your ideal destination
- Access to the mobile users
- Better ROI (Return on Investment)
- Higher conversion
- Web analytics
- Social media support
- customer confidence
- Compete with your competitors.
At the present moment, digital marketing is a big aspect of any business. The main goal is to promote brands through various forms of digital media.
How we can share both digital and traditional marketing
Our traditional marketing methods support our digital marketing activities. The two usually do not work in isolation from each other. But you can use the platform to promote your business or your brand and products. You can use social media for online marketing and traditional platform for the local public to further strengthen the relationship with a contact, referral partner or customer. We don't invest in TV or radio advertising, but we give brochures or business cards to someone interested in our services.
Digital marketing is about to enter a more demanding field. Building on the tremendous increase in consumer power generated by the digital age, marketing is focused on on-demand - not only always on, but always relevant to respond to consumer demand for marketing that penetrates the noise and delivers on time.
The world has changed into a very digital environment. Although traditional marketing still has a place, it is decreasing in our digital world. For today's businesses, it is essential to have a website and use the web as a means to interact with their customer base. There are some successful traditional marketing strategies, especially when you reach a largely local audience, but it is important to take advantage of digital marketing to keep pace in today's world.
Was this article helpful? Yes -0 No -0 10 Posted by: 👨 Robin L. Jackson